STAGE Sao Paulo Fashion Week, held successful. However, when the curtain of the largest fashion show in Brazil is closed, the organizers keep some records, of whom came from the observer of fashion and racial equality activists who staged a protest at the ongoing fashion week.In a peaceful campaign of action, the protesters demanded a 20 percent quota for black models on the catwalk Sao Paulo."We can not accept it if the fashion world continues to be Eurocentric force by presenting models of white on the Sao Paulo Fashion Week," said Frei Davi Santos, Brazilian protesters."Over the past few years, we look at Sao Paulo to sell the image ofthe models were white, blond, blue-eyed. They forget that nearly half of Brazil's black population, "said Santos, while mentioning there sults of the last population census conducted by government,dominated by Afro-Brazilian percentage of 50.8 percent of the total population of Brazil.Not only that, Santos said, due to little attention given to the perpetrators of the Brazilian fashion model of Afro-Brazilian, only a few of them could keep going in the international fashion world.On the other hand, the Brazilian model who is light skinned and of European descent such as Gisele Bundchen, his career like arocket shot.
Surveys and conducted a thorough examination of the governmentin 2008 stated that from a total of 1128 contracted models at SaoPaulo Fashion Week, only 28 people are dark skinned. From the results of these investigations, the Brazilian government has set aquota of 10 percent for Afro-Brazilian model in such grand fashion event.However, it seems the government quota had been abandoned,most of the perpetrators of the Brazilian fashion. It is also supported by many reports in the local media did not mention the perpetrators of the local mode using a dark-skinned model for client requests.Articles written by Vivian Whiteman, fashion editor of the daily Folhade Sao Paulo, reveals that the results of research conducted modeling agency clients say they do not want a dark-skinned models.
"They refuse the combination of dark-skinned model with fancyclothes," wrote Whiteman.While Bruno Soares, model agency representatives to Sao PauloFashion Week, said at least dark-skinned models in the fashion arena because of the imagery in the market."When speaking of history, Brazil's black population in general isnot the haves, not a fashion customer, and it is reflected when we select the model," said Soares.From the designers, they complained about human resources are not sufficient. "I tried to follow the quotas set by the government, but I can not find the black model is good enough to walk on the catwalk. They are there, less professional, "said Oskar Metsavaht,creative director Osklen.oke zone
